the name, is coined by joining two words with varied meanings. In Bengali, ‘chitro’ means painting or image, which gives rise to various imageries and illusions, whereas ‘choritro’ means trait and personality or character, synonymous to nature, which gets enhanced with colors and its shade, since every image or painting tells a story, eventually revolving and evolving around its characters, the driving force; very fascinating, which more often has different shades of emotion or action to portray.

is a platform presenting various artworks, all being part of the personal collection of Shri Gautam De, an art connoisseur. Born in a culturally enriched family of Kolkata, he inherited a deep passion for art, of various and different forms. Being motivated and inspired by his late father Shri Jayanta De, a professional photographer, and having idolized his father, he also took up photography, as his first profession.

emphasizes to provide an authentic and transparent mode to art collectors for acquiring their choice of modern and contemporary art from the collection. is overwhelmed and feels gratified to have the artworks of eminent artists like Shri Amitabha Banerjee, Shri Bijan Choudhury, Shri Prokash Karmakar, Shri Suhas Roy, Smt Anita Roy Chowdhury, Shri Aditya Basak, Shri Amit Kumar Bhar, Shri Amitava Dhar, Shri Atin Basak, Shri Bimal Kundu, Shri Chandra Bhattacharjee, Shri Chhatrapati Dutta, Shri Manoj Mitra, Shri Partha Pratim Deb and Shri Tapas Sarkar etc.

focuses on recognizing talented young artists, beyond the ambit of metropolitan areas by stretching its reach, especially from semi-urban and rural India. also remains committed to popularizing different small-scale and cottage industries from rural India, within the ambient of art and craft, undiscovered yet.