the name, is coined by joining two words with varied meanings. In Bengali, ‘chitro’ means painting or image, which gives rise to various imageries and illusions, whereas ‘choritro’ means trait and personality or character, synonymous to nature, which gets enhanced with colors and its shade, since every image or painting tells a story, eventually revolving and evolving around its characters, the driving force; very fascinating, which more often has different shades of emotion or action to portray.

ChitroChoritro is a platform presenting various artworks, all being part of the personal collection of Shri Gautam De, an art connoisseur. Born in a culturally enriched family of Kolkata, he inherited a deep passion for art, of various and different forms. Being motivated and inspired by his late father Shri Jayanta De, a professional photographer, and having idolized his father, he also took up photography, as his first profession.

ChitroChoritro emphasizes to provide an authentic and transparent mode to art collectors for acquiring their choice of modern and contemporary art from the collection. ChitroChoritro feels overwhelmed and gratified to have artworks of master artist like Nandalal Bose, Atul Bose, Ramkinkar Baij, Gopal Ghose and many eminent artists like Amitabha Banerjee, Bijan Chowdhury, Prokash Karmakar, Suhas Roy, Anita Roy Chowdhury, Aditya Basak, Amit Kumar Bhar, Amitava Dhar, Atin Basak, Bimal Kundu, Chandra Bhattacharjee, Chhatrapati Dutta, Manoj Mitra, Partha Pratim Deb and Tapas Sarkar etc.

ChitroChoritro focuses on recognizing talented young artists, beyond the ambit of metropolitan areas by stretching its reach, especially from semi-urban and rural India. ChitroChoritro also remains committed to popularizing different small-scale and cottage industries from rural India, within the ambient of art and craft, undiscovered yet.